Privacy Policy

Your privacy is important to us. That's why we're committed to protecting and respecting your personal data in accordance with the Data Protection Act 1998 (DPA) and the EU General Data Protection Regulation (GDPR).

Our 'Privacy Policy' seeks to explain, in a concise and transparent manner, when and why we collect personal information from those who visit and use our website. It also explains how we use your personal data, the conditions under which we may disclose it to others and how we keep it secure.

Please be aware, that by using our website, you’re agreeing to be bound by our 'Privacy Policy'.

Who are we?

We are Pride Angel Ltd (Company Number: 06890486) and will be what’s known as the ‘Controller’ of the personal data that you provide to us on this website. Our registered office is Whitfield Business Hub Pensby Road, Heswall, Wirral, Merseyside, England, CH60 7RJ.

How to contact us regarding our privacy policy

Any questions regarding this 'Privacy Policy' and our privacy practices should be sent by email to or by writing to Pride Angel, Whitfield Business Hub Pensby Road, Heswall, Wirral, Merseyside, England, CH60 7RJ.

How and why we collect information from you?

We seek to acquire information about you when you use our website. This includes; when you contact us through our website, when you create a members profile, when you purchase products and services from our website, or if you register to receive our newsletter service.

Whenever we request personal information from you on our website we will always aim to reasonably explain why we are collecting the information and refer you to this policy for more comprehensive detail. The points where we are requesting your personal information will be highlighted by the following symbol:  

Please note, we do not collect or store personal data about you supplied or obtained from any 3rd party sources. Any data we store is only that which we have collected from you directly.

What type of information is collected from you?

Enquiry / contact forms
When you contact us about our products and services we will request personal details such as your name, telephone number, email address, IP address, the pages you have visited on our website and where applicable, the company for whom you work.

When you request to receive our newsletter service we will request personal details such as your name, your email address, IP address, the pages you have visited on our website and where applicable, the company for whom you work.


When you create a members profile, expert profile or company profile you will be asked for personal details such as profile type, name, address, email address, IP address, the pages you have visited on our website and where applicable, the company for whom you work.

Online orders / purchases / donations
When you order products and services through our website we will request personal details such as your name, telephone number, email address, IP address, the pages you have visited on our website, billing address, delivery address, credit / debit card details*1 and where applicable, the company for whom you work. 

Please note, that when processing e-commerce transactions, if you fail or refuse to provide such information, then we may not be able to fulfil our contractual obligations to you.

*1 If you make a purchase on our website, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online processing of credit/debit card transactions. For further information on this, please read 3rd party representatives working on our behalf or in association with'.

How is your information used?

We may use your information to:

  • Respond to your enquiries
  • Process online orders that you have placed with us (products, services, or membership)
  • Create your personal members profile account
  • Carry out our obligations arising from any contracts entered into by you and us
  • Seek your views or comments on the services we provide
  • Notify you of changes to our service
  • Send you communications which you have requested and that may be of interest to you

How long do we keep your information?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Who has access to your information?

As stated before, your privacy is important to us. That's why we will not, under any circumstances, sell or rent your personal information to any third parties. In addition, we will not share your information with third parties for their specific marketing purposes.

3rd party representatives working on our behalf or in association with:

In order to respond to your enquiries, deliver products and services or to send your newsletters, we may need to pass your information to our 3rd party service providers. In all circumstances, we will remain the controller of your data and our 3rd party service providers will be processors of your data.

For example, if you purchase products and services through our website, your payment will be processed by a 3rd party payment processor (Stripe or PayPal), who specialises in the secure online capture and processing of credit/debit card transactions. Your order would also be delivered by a 3rd party service provider (Royal Mail, Parcel Force, DPD, UPS etc).

For example, if you subscribe to our newsletter service, your personal data may be processed by a 3rd party email processor such as MailChimp who specialise in the delivery of email newsletter services.

When we use third party service providers, we disclose only the personal information that is absolutely necessary in order to deliver the service. We also have contracts in place with all '3rd Party Service Providers' that requires them to keep your information secure and not to use it for their own direct marketing purposes. 

Restricting marketing communications

It's important that you are aware that you have a choice about whether or not you wish to receive marketing information or service notifications from us. 

If you have previously given us consent to process your personal data and send you marketing information, you can withdraw this consent at any time by unsubscribing or contacting us directly. We will aim to cease the delivery of all marketing communications to you immediately on receipt on your objection or un-subscription.

In order to stop direct marketing communications and newsletters from us:

  • Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails for marketing purposes.
  • Alternatively you may contact us through the contact us link, or write to the address below:

Pride Angel ltd,

Whitfield building

184-200 Pensby road

Heswall, Wirral


Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

When you order a product through our shop you will be asked for your postal address and telephone number. If you supply your telephone number, we may on occasion contact you regarding your product order or when there is an issue which needs confirmation. We do not use your address or telephone number for marketing purposes.

Circumstances whereby we may need to share your data

We may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with judicial proceedings, a court order or legal process served on our website.

We may disclose personal data so far as reasonably necessary: a) if we think you have or may have breached our Terms and Conditions or to enforce our rights or protect the public or where if we are required to do so by law or appropriate authority; or b) in the case of an actual or proposed sale or merger or business combination involving of all or the relevant part of our business or in the case of an insolvency. We will take reasonable steps to require that third parties to whom we transfer any personal data will agree to provide sufficient protection.

Restricting marketing communications

It's important that you are aware that you have a choice about whether or not you wish to receive marketing information or service notifications from us. 

How you can access, update and delete your information?

Accessing your data
You have the right to ask for a copy of the information we hold about you. You can request a copy of this data at any time by contacting us directly. We will, where possible, always supply your personal data in a convenient and transferable format within 30 days.

Updating your data
Your personal data probably changes all of the time, and the accuracy of your information is important to us. Therefore, if your details do change, or the information we hold becomes inaccurate or out of date, please let us know by contacting us directly and we will rectify your data.

Deleting your data

In order to delete personal data held within your account profile

  • Please login to your account and click on the delete profile button.

(This will mean that personal data can no longer be seen by ourselves or other members, however please be aware that personal information is not deleted completely from our database, in order that it may be accessed in future for legal reasons only where necessary. Because data is not deleted completely, you do have the option of reactivating your profile in the future if you so choose.)

Transferring your information outside of Europe

In order to complete some forms of communications or service delivery, we may need to pass your information to service suppliers who are registered outside the European Union (“EU”). For example, this may occur if we use the US based newsletter emailing service provider MailChimp.

By submitting your personal data, you’re agreeing to this transfer, storing or processing. When transferring your information outside of the EU, we take steps to ensure that your privacy rights continue to be protected.

Security precautions

Our website is protected with 128 Bit SSL encryption. This means that any information we collect from you via our website is protected and secure. When you are asked for any personal data on our website, you will see a lock icon in your browser, ratifying that your data is secure.

Once we receive your information, we make our best effort to ensure its security on our systems. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

In the unlikely event of our systems and your data being breached, then we will notify you within at least 30 days including full details of what parts of your personal data have been compromised.


In order to better improve our products, services, marketing and website experience, we may analyse your personal information to create a profile of your actions, interests and preferences. Where applicable, we do this so that we can tailor your experience on our website and contact you with more relevant information specific to your needs.

Examples of this may include:

  • Profiling your previous points of interest on our website and automatically tailoring the messages and images you see when returning to our website
  • Profiling your interests in our products and services and automatically sending you tailored marketing communications or newsletter variants

Please be aware, that at no point is automated profiling used to assess your credibility or eligibility for contractual approvals or legal decision-making.

Use of 'cookies'

Please be aware that our website uses cookies. If you haven't heard of 'Cookies' before, they are small pieces of information sent by a website and stored on your hard drive. 

We use 'Cookies' to collect statistical data about your browsing actions and preferences. For example we may use cookies to store your language preference on our website. Please be aware that our 'Cookies' do not identify you as an individual, until you have contacted us through our website.

It is possible to configure or completely switch off 'Cookies' by changing your browser preferences. For more information on how we use cookies and how you can change your preferences, please visit our  dedicated 'Cookies policy' page.

Links from us to other websites

In order to provide you with further information or additional reference points, our website may contain links to other websites run by other organisations. 

Please be aware, that we cannot be responsible for the protection and privacy of your information which you provide whilst visiting other websites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Complaints procedure

If at any point you wish to raise a complaint about how we have handled your personal data, then please contact us directly. If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to the Information Commissioner’s Office (ICO).

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in December 2017.

The Website Admin is committed to ensuring that the Member’s privacy is protected.

This privacy policy explains how the Website Owner uses the information it collects about Members, how Members can instruct the Website Owner if they prefer to limit the use of that information and procedures that the Website Owner has in place to safeguard privacy. The privacy policy is incorporated into and subject to the terms of the terms and conditions.

18. The information collected and how it is used


When Members register the Website Owner will need to know each Member’s name and email address. The Website Owner may also require other personal information including, but not limited to, a Member’s age or weight for example.


The Website Owner gathers this information to allow it to process each Member’s registration. The relevant information is then used by the Website Owner as set out below and to communicate with Members on any matter relating to the conduct of a Member’s account and a Member’s participation and use of the Website in general.


The Website Owner may also use aggregate information and statistics for the purposes of monitoring website usage in order to help it develop the Website and services available thereon.


The Website Owner may also wish to provide Members with information about special features of the Website or any other service or products the Website Owner may think may be of interest to Members. If Members would rather not receive this information, they should edit their profile by clicking the appropriate box.


The Website Owner automatically tracks certain information based upon the Members behaviour on our website using cookies or other devices. The information is used for internal research on our Members demographics and interests, to provide a better service for our Members.

19. Information gathering

The Website Owner will record each Member’s IP address each and every time each Member logs in to the Website and when a Member creates an account in order to become a Member.

20. How information is we protected


The Website uses industry standard practices to safeguard the confidentiality of Members personal identifiable information, including ‘firewalls’ and secure socket layers.The Website employs different security techniques to protect data from unauthorized access, however ‘perfect security’ does not exist and the internet is not a secure medium.


Members can be reassured the Website is held behind a firewall and encrypted Microsoft SQL Server Database. The Website Owner records IP addresses where appropriate to identify malicious behaviour.

21. Sale of business

If this business is sold or integrated with another business a Member’s details may be disclosed to the Website Owner's advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.

22. Updating details and changing profile

If any of the information that a Member has provided to the Website Admin changes, for example if a Member changes his / her e-mail address, name or payment details the Member should edit their profile accordingly. Members can change the information submitted, through the Edit Profile Facility, including password and e-mail address. Members can also change registration information such as: name, address, country, city, postcode and profile type. Upon written request we can suspend Members membership, contact information and financial information from our active databases. Information is never completely removed from our databases due to technical and legal constraints, including stored ‘back up’ systems.

23. Members' consent


By submitting information Member’s consent to the use of that information as set out in this policy. If the Website Owner changes its privacy policy they will post the changes on this page, and may place notices on other pages of the Website, so that Members may be aware of the information they collect and how they use it at all times. Continued use of the service by a Member will signify that a Member agrees to any such changes.


Owing to the global nature of the Internet infrastructure, the information Members provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding their data and its use as set out in this policy. However, the Website Owner has taken the steps outlined above to try to improve the security of Members' information. By submitting information members consent to these transfers.

24. How to contact (the Website Owner / name of data controller)

The Website Admin welcomes views about the Website and this privacy policy. If any Member would like to contact the Website Owner with any queries or comments please use the Contact Us link at the bottom of this page.


The Website Owner reserves and has the right (but not the obligation) in its sole discretion to withdraw, amend, vary or add to the services offered on the Website which the Website Owner reasonably considers compromises the hosting of the Website in any aspect.


The Website Owner may change the ‘Code’ from time to time based on your comments and the need to accurately reflect data collection and disclosure practices. Members should check these regularly. Members continued use of the Website will be deemed acceptance of the updated or amended ‘Code’
Acceptance of the Code

Signing Provisions

By continuing to use the site you acknowledge that you understood the terms and conditions contained above and intends to be bound by the terms and conditions of this Code.

Last updated: 05/05/18